Lenovo UX Audit and Design Optimization

As the lead UX Researcher, I conducted a comprehensive user experience audit, gathered user insights through research, developed design solutions, and collaborated with cross-functional teams to implement and iterate on these solutions.

Company

Lenovo

Year

2021 / 2022

Role

Contract

Position

UX Researcher

Challenge

Lenovo’s platform faced significant usability challenges, leading to decreased user engagement and task completion rates. To address these issues, I led a strategic UX audit and design optimization to enhance the user experience.

Process

User Experience Audit: Conducted a thorough analysis of Lenovo’s current user interface to identify pain points and areas needing enhancement.

User Research: Gathered insights from users to understand their needs, preferences, and challenges when interacting with Lenovo’s products.

Design Optimization: Developed and implemented design solutions aimed at addressing the identified usability issues and enhancing the overall user experience.

Testing and Iteration: Tested the new designs with users, collected feedback, and made iterative improvements to ensure the solutions effectively met user needs.

User Experience Audit: Conducted a thorough analysis of Lenovo’s current user interface to identify pain points and areas needing enhancement.

User Research: Gathered insights from users to understand their needs, preferences, and challenges when interacting with Lenovo’s products.

Design Optimization: Developed and implemented design solutions aimed at addressing the identified usability issues and enhancing the overall user experience.

Testing and Iteration: Tested the new designs with users, collected feedback, and made iterative improvements to ensure the solutions effectively met user needs.

Hypothesis

The objective was to identify and address usability challenges to improve user engagement and task completion rates. We hypothesized that by streamlining navigation and interaction patterns, we could enhance the overall user experience.

Results

The audit led to the identification of key usability issues, and the subsequent design optimizations resulted in a more intuitive and user-friendly interface. These improvements contributed to increased user satisfaction and engagement with Lenovo’s products.

One major challenge was the platform’s complex navigation, which confused users. To address this, we redesigned the navigation structure based on user feedback, resulting in a 15% increase in task completion rates.

Post-implementation, we observed a 15% increase in user task completion rates and a 30% reduction in cognitive load, leading to enhanced product adoption and engagement.